The Mall

Opened in 1956 to serve the adjacent Olympic Village, the Bell Street Mall in Heidelberg West was Victoria’s first American-style, open-air shopping centre. Today, it remains a stilled, mid-century time capsule, a place I remember through my mother’s stories of growing up in the nearby Village.

This series is a sociological study of a space caught between its mid-century origins and the evolution of modern retail. It documents the resilient residents and business owners, like David of New Image Dry Cleaners and Vera of Ferretti Clothing, who anchor this community, maintaining a sense of place in a world that is rapidly moving on.

VERA

DAVID

VERA

DAVID

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